TV COMMERCIAL

GENERALI & ARDAF orchestra

GENERALI and ARDAF got together, and so did we – with 30 Romanian musicians in Bucharest. The classical musicians representing GENERALI's evergreen values and the new school, as ARDAF's fresh air. Inspired by Anda Calugareanu's sets from the 60's, we composed the scenery with five movable scaffold stages, each designed to suit a specific group of instruments and musicians (strings, winds and percussion from the classic orchestra line-up followed by an indie-rock band and finally an electro band) and moved around by the "invisible" white men and women.

SEPTEMBER 2011

CREDITS

client GENERALI
agency CAP BUCAREST
production company MME BUCAREST, THE LIFT

directed by JOAQUÍN URBINA
co-direction ANA GALE
production NATHALIE MOUCKEYTOU
direction of photography ALEX STERLIAN
original music CRISTIAN STEFANESCU
edit JOAQUÍN URBINA
post production MME BUCAREST