ABOUT
"... destroy the concept of clean, polite channel branding by wrangling video chaos into a new look for Spain’s Canal 3XL". 
Stashmedia

"The project responds to the fragmentation, break down, detachment and intervention of media (images, graphics, etc). And once the media has been synthesised into its most elemental structure and manipulated and altered, a collision between them has been created, reaching erratic and anguishing images that are visually spectacular. This is the so called “graphic artillery” that has been used as a starting point to develop the whole collection of pieces." 
Xavi Figueras, 3XL Channel Director

direction JOAQUÍN URBINA
client TV3, CANAL 3XL
production company 8 DE AGOSTO, NO-DOMAIN

artwork, design JOAQUÍN URBINA, IBRAN TRASIERRA, ANA GALE, NELSON MARTÍNEZ, MARTA VELUDO
animation SEBASTIAN BAPTISTA, SALVA BORREGO
experimental animation JOAQUÍN URBINA, ANA GALE, IBRAN TRASIERRA, NELSON MARTÍNEZ
production LORENA MEDINA, CAROLINA LOPEZ
music DAVID BUSTAMANTE
music (montage) TONTO by BATTLES (Four Tet Remix)

AWARDED
LAUS 2011 | BRONZE (TV /Film Identity)

REVIEWED
Stashmedia
Triangulation
40 Fakes