ABOUT
“Poverty is winning the game!” The message had to be clear, in your face, inescapable, fast, urgent, exciting and sometimes scary. A mixture of images capturing global capitalism and world poverty. Rarely one receives a special projects like this. Nicolas Benac, Juan Gélas and Naïve Records approached Joaquin to create an expressive lyric video for Femi Kut. The result is a raw video full of vibrant messages, expressive visceral graphics and recycled cut-ups in combination with the Afrobeat grooviness of Femi Kuti.

CREDITS
direction JOAQUÍN URBINA
artist FEMI KUTI
song THE WORLD IS CHANGING
record label NAÍVE
production house MMI CREATIVE

executive production NICOLAS BÉNAC
creative direction NICOLAS BÉNAC, JUAN GÉLAS, JOAQUÍN URBINA
project coordination JUAN GÉLAS
artwork JOAQUÍN URBINA, ANA GALE
edit JOAQUÍN URBINA
color grading ANA GALE
lagos footage SUNKANMI AJAO, SUNDAY ESSIEN

AWARDED
Vimeo Staff Pick

SCREENED
Motion+ Festival 2013 | Aix-en-Provence (FR)